“Navraani” collection from Tanishq has taken over Mumbai with a stunning Out-of-Home (OOH) campaign that celebrates the essence of modern Indian queens. Positioned on billboards across the city, the campaign captures two women dressed in vibrant traditional attire—a magenta sari and a striking yellow ensemble—sharing a moment of laughter and camaraderie. This imagery, combined with the tagline “Adorning modern day queens,” speaks to today’s women who embrace both heritage and individuality, redefining elegance with confidence and authenticity.
Tanishq’s latest “Navraani” collection has taken over Mumbai with a stunning Out-of-Home (OOH) campaign that celebrates the essence of modern Indian queens. Positioned on billboards across the city, the campaign captures two women dressed in vibrant traditional attire—a magenta sari and a striking yellow ensemble—sharing a moment of laughter and camaraderie. This imagery, combined with the tagline “Adorning modern day queens,” speaks to today’s women who embrace both heritage and individuality, redefining elegance with confidence and authenticity.
The visuals highlight intricate gold jewelry, blending traditional craftsmanship with a modern aesthetic that resonates deeply with urban audiences. Set against a luxurious backdrop, the campaign invites onlookers to view Tanishq’s jewelry as more than just adornment—it’s a symbol of personal expression and strength
Tanishq, launched a film for the festive season directed by filmmaker Mira Nair, which also marks her first-ever Indian TV commercial. Conceptualised by Lowe Lintas, the campaign, titled Nav-Raani (New queens), pays homage to the modern-day queens—the women who rule their worlds with grace, strength, and unyielding confidence.
Source: media4growth
For more Updates Do follow us on Social Media
Facebook Page https://bit.ly/3blw5Rg
Instagram https://bit.ly/3MsRHbP
YouTube https://bit.ly/3LjGj2L
Twitter https://bit.ly/3E9IO5U
Linkedin https://bit.ly/3M17Xlk
WhatsApp Group https://bit.ly/JewelBuzz-2
Comentarios