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The Jewelers Circle launches D2C Vintage, rare jewellery online platform

The Jewelers Circle is thrilled to announce the launch of its new direct-to-consumer platform, offering a wide selection of vintage and rare jewellery. As the first international e-retail portal dedicated to this unique niche, The Jewelers Circle is powered by a growing global network of passionate experts, ensuring an unparalleled source of heritage and rare jewelry.

The Jewelers Circle takes pride in curating the most exceptional selection from around the world. With an unrivaled network of experts, each with extensive experience and a trained eye, provides authenticity and ensures that only the most striking pieces are sold. From Art Deco to Victorian and Retro styles, The Jewelers Circle covers a wide range of sought-after eras, signed designers and top brands such as Cartier, Van Cleef & Arpels, Tiffany & Co. and more and allows clients to explore the world of vintage and rare jewelry like never before.

Julie Thompson-Leriche, Chief Operating Officer of The Jewelers Circle, notes, "The consumer demand for vintage jewellery has significantly increased in recent years. While there are existing marketplaces, none offer the caliber of top vintage dealers and expertise that we bring exclusively for jewelry enthusiasts. Our main objective is to connect the community of the most prestigious vintage dealers with consumers who have been wanting this access to rarities."

The Jewelers Circle's founding partners, representing family businesses with centuries of experience, joined forces in 2020 to create a secure digital space for international dealers to showcase their treasures. Initially beginning as a sourcing platform for only trade professionals, it was based on the need to adapt to the changing business landscape during the pandemic as trade shows were no longer viable. After several years of platform enhancements and new feature developments, The Jewelers Circle’s founding partners witnessed a growing interest for subscribers to reach private clients and a wider customer base, and consumers inquiring about jewelry they were seeing on The Jewelers Circle’s social media channels.

The new direct-to-consumer platform provides an opportunity for leading vintage dealers from around the world to share their rare treasures with a global audience.

“With our team of experts, we are dedicated to creating personalized shopping experiences that cater to each individual's unique tastes and preferences. Our dedicated team of professionals is committed to assisting clients throughout their buying journey, delivering tailored shopping support every step of the way. If a customer can't find a desired piece here, we will go above and beyond to source through our concierge service which will reach out to the dealers in our community," says Thompson-Leriche.

Through its exclusive partnership with IAJA Expertise, a first-of-its-kind service that provides a personal assessment of a heritage item of jewelry by the world’s leading experts through careful examination and scrupulous research, all items sold on the platform will come with IAJA Expertise documentation which details the attributes of the item. IAJA Expertise is a prominent group of professionals consisting of former curators, archivists and directors specializing in jewelry, precious objects and collectibles from among the world’s foremost jewelry brands. Based on knowledge, experience and the information available to the expert, the IAJA Expertise documentation describes as precisely as possible the defining characteristics of the item such as the period, maker/origin, use, metal and stones.

In collaboration with other rare and vintage jewellers worldwide, The Jewelers Circle sources the most stunning and highest quality pieces and plays a vital role in educating and informing vintage and rare jewellery enthusiasts. Thompson-Leriche notes, “For the first time, we are unlocking the doors to the best vaults from the finest dealers, allowing people to access the greatest rarities. Our platform not only offers a seamless user experience, enabling users to easily find and educate themselves about these exquisite pieces but also instils confidence in their purchase, especially with our partnership with IAJA Expertise.”

“Vintage and rare jewellery holds a special place in fashion history, representing exceptional craftsmanship and artistry from notable eras that can no longer be recreated in the way it was done in the past. The Jewelers Circle understands the value and allure of these exquisite creations which is why it specializes in sourcing the rarest and most extraordinary pieces,” says Marianne Fisher, Founding Partner of The Jewelers Circle. “From irreplaceable designs to breath-taking jewelry that catches everyone's attention, The Jewelers Circle caters to vintage lovers and rare jewellery collectors who appreciate one-of-a-kind and extraordinary.”

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