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This Vishu, welcome the New Year on a special note with Platinum Jewellery 

Updated: Apr 8

As Vishu, the cherished Malayali spring festival, approaches, the anticipation of new beginnings and fresh aspirations fills the air in Kerala and parts of Tamil Nadu. This time-honoured celebration marks the advent of the New Year in the Malayalam calendar. 


For those seeking the perfect gift option this Vishu, platinum jewellery is an ideal choice with its remarkable 95% purity. With a range of options to choose from such as a delicate platinum bracelet, a radiant platinum necklace, a playful platinum earring or an intricate platinum ring, platinum jewellery is certain to leave an indelible impression as a symbol of enduring love. 


This Vishu, give your loved ones the timeless charm of platinum jewellery. May your Vishu be adorned with joy, prosperity, and the everlasting brilliance of platinum.


Commenting on this auspicious occasion, Vaishali Banerjee, Managing Director, Platinum Guild International-India said, “Vishu is an important auspicious occasion, celebrated with much fanfare across Kerala. It marks the beginning of a new year and symbolizes prosperity and good fortune. Platinum jewellery with its intrinsic values, serves as the ideal marker to commemorate this special occasion. It is the preferred choice for consumers seeking an emotional and unique purchase. Thus, translating into an increase in in-store traffic and demand. We look forward to an exciting Vishu for all our retail partners. We extend our greetings to everyone for a delightful Vishu and wish for a year filled with prosperity and achievement “


Joy Alukkas, Chairman Joyalukkas Group, “Vishu is time to rejoice in fresh starts. The infectious enthusiasm of bringing in the New Year with meaningful gifts of gratitude and love for family and friends, ensures a significant surge in demand for Platinum jewellery. Platinum jewellery for both men and women is the preferred choice of the more evolved consumer. We foresee an uptake in demand for platinum jewellery that will only grow through the new year”.

Paul J Alukka, Managing Director, Jos Alukkas said, ‘We couldn't be more delighted that Vishu, the festival of abundance, harvest, and wealth, is now almost here. We are already seeing an uptick in demand for jewellery as we get ready to ring in the new year, especially platinum, which has become a popular option for customers looking for the ideal present to mark this auspicious occasion. And as the celebrations draw near, we are optimistic that they will generate a positive energy that will result in a marked boost in sales throughout the year”.

Rajesh Kalyanaraman Executive Director of Kalyan Jewellers said, “Vishu is amongst the most auspicious days celebrated in Kerala. There is immense excitement for the advent of the New Year, and we anticipate high traffic at our stores with consumers seeking to make meaningful purchases with platinum jewellery. We have noticed a rising preference for platinum jewellery, among the younger demographic, who seek meaningful purchase and more contemporary designs This trend is expected to persist during the Vishu festivities.”

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