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Urban grooms in India increasingly opting for platinum



Young urban grooms in India are increasingly opting for platinum jewellery instead of gold, providing some relief amidst soaring gold prices. Gold prices have crossed Rs 61,000 for 10 grams while platinum is currently trading at around Rs 25,000 per 10 gm.


According to an ET report, platinum jewellery has become a favoured choice for young men, who now prefer thin platinum chains with stylish designs. The trend is expected to continue throughout the marriage season which extends until March as Indian grooms continue to show interest in platinum. Interestingly, even men residing outside major cities in India are showing interest in platinum jewellery especially in bracelets and chains priced below Rs 2 lakh.


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