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Zaveri Bazar Festival: Promoting small & medium size jewellers and boosting growth of industry

The Zaveri Bazar Festival running from 2nd -7th October,2023 was inaugurated by Haresh Kewalramani, IBJA Maharashtra President.

This unique B2B shop in shop product was launched by IBJA where exhibitor does not have to pay any charges for participation in the festival. However, the festivalwas only concentrated for exhibitors in and aroundZaveri Bazar, Mumbai.Once registered for this festival, IBJA provided the exhibitor with list of 30000 buyer without any fees.

Nearly 275 Jewellers from Zaveri Bazar area participated in the festival. Moving from traditional method of hosting buyers and providing them with hotel rooms & air fare, IBJA requested all the exhibitors to announce free Gift and incentivescheme for buyers,to attract customers The lucky draw scheme and Jackpot Prizes were also announced by IBJA. IBJA took this initiative to bring back old Glory of Zaveri Bazaar. Each buyer was also givenconfirmed gift by IBJA.

The festival saw many buyers visiting the exhibitors. IBJA treated all exhibitors equally, however small or big they were. The intent of IBJA was to promote small & medium size jewellers and growth of industry. All large manufacturers from Zaveri Bazar also participated in the festival.







COMPARISON OF OTHER JEWELLERY SHOWSWITH ZAVERI BAZAR FESTIVAL to be held from2nd - 7th October, 2023

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