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De Beers Forevermark launches its first exclusive boutique in Bihar


Patna, 14th October 2022 – De Beers Forevermark opened its first exclusive boutique in Patna today, the first in the state of Bihar.


De Beers Forevermark are among the world’s most carefully selected diamonds, each with its unique inscription number to guarantee the most beautiful, rare, natural and responsibly sourced diamonds. Situated at City Centre Mall, the new boutique showcases a wide selection of the brand’s iconic jewellery collections including the signature Forevermark Avaanti and Icon collections, Circle of Trust diamond bangles, the Forevermark Tribute stackable ring collection among others.


Other unique aspects of the boutique include a diamond discovery wall that allows customers to explore and discover the journey of a De Beers Forevermark diamond, from its origins to the positive impact that De Beers Forevermark diamonds have to protect, conserve, and restore the natural world. Another innovative highlight is the one-of-a-kind transparent screen which showcases the brand’s latest offerings while giving a view of the store through the screen.


“It is a proud moment for us to launch our first Boutique in Patna, the capital city of Bihar. Our new store is a true reflection of De Beers Forevermark - the different layers of our heritage within a modern design, it is a celebration of our beautiful diamond jewellery designs. As we begin the festive season it is an auspicious time for us to launch.” states Amit Pratihari, Vice President, De Beers Forevermark.


“We feel extremely honoured and proud to open the first boutique in the state offering exclusive De Beers Forevermark collections. We do hope that our clients appreciate the wide range of the best quality of diamonds available and look forward to a great festive season.” Said Aditya & Adarsh Saraf, Franchisee Partners, De Beers Forevermark.


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