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De Beers Unveils their New Additions from their Avaanti Collection this festive season


Mumbai, September 15th, 2022 – This festive season, sees three exciting new additions to the Forevermark Avaanti collection. Adding a fresh, contemporary chapter to the evolution of the modern collection, the latest designs embody a spirit of possibility, inspiring the wearer to realise their power and make a lasting statement every day.


Driven by a single belief that what the future holds can unfold from a single ripple, the Forevermark Avaanti collection is a reminder of the remarkable things that follow from life’s first leaps. The new distinctive wrap design is an evocative symbol of the path already forged and the future that can still be influenced. Like an unstoppable current, the curves of the new distinctive wrap design swirl around with unyielding momentum.

“Diamonds hold a deep emotional value for our clients in India and with the success of the Avaanti Collection last year, we saw the rising demand for everyday wear, classic jewellery so this season we are introducing a bold new addition of the Forevermark Avaanti Collection in three contemporary new designs. Each diamond in the collection comes with a De Beers Forevermark’s unique inscription number that bears the assurance of each diamond being beautiful, rare, and responsibly sourced.” said, Mr. Sachin Jain, Managing Director, De Beers India.


The new rings, pendants and earrings all feature a genuine and natural diamond, set in 18K yellow, white or rose gold. The clean, dynamic designs are also available with the added radiance of pavé-set diamonds. Worn together or alone, these earrings, pendants, and rings make a bold statement of confidence, adding to the ever-evolving story of those seeking their next adventure.




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