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Joy Alukkas' Autobiography 'Spreading Joy' launched at Sharjah Book Fair


The much-anticipated autobiography, ‘Spreading Joy – How Joyalukkas Became the World’s Favorite Jeweller’, by the renowned entrepreneur Mr. Joy Alukkas, was officially unveiled at the Sharjah Book Fair. Ahmed bin Rakkad Al Ameri, CEO of Sharjah Book Authority, and Bollywood Actress. Kajol Devgan, the Global Brand Ambassador of Joyalukkas did the honours, in the presence of Ms. Jolly Joy Alukkas and Mr. Anantha Padmanabhan - CEO HarperCollins. The book launch was an extraordinary affair witnessed by an illustrious gathering. Eminent officials, notable figures from the business realm, and family members addressed the audience during the ceremony.


Joy Alukkas, expressing his heartfelt gratitude while reflecting on his life's experiences and lessons said, "My life's journey has been a testament to the enduring values of commitment, hard work, passion, and perseverance. He added, “I hope my humble attempt will inspire others to chase their dreams and never give up in the face of adversities."



This autobiography promises to be an inspiring read, offering invaluable insights into the life and achievements of a man who has left an indelible mark on the business world. ‘Spreading Joy’ is poised to become a beacon of motivation for all who seek success through perseverance, dedication, and a passion to pursue their dreams.



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