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Kalyan Jewellers ranks No.1 in growth of website traffic reveals SEMrush

Kalyan Jewellers, one of India’s largest jewellery brands recorded a phenomenal growth of 189% in website traffic as compared to the previous year, as per a recent study by SEMrush, an online visibility management platform. The study also features the jewellery brand among the top three jewellery brands in India, with average website traffic witnessing a huge increase to reach 702,791 average website volume during the period January to August 2019.

Kalyan Jewellers has been consistently increasing the share of its marketing and advertising budget allocated to digital platforms. “Our investment in digital marketing is showing results,” said T S Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers Ltd. “We are looking to reach out to the tech-savvy and trend conscious millennials who are our next gen consumers. Reaching out to the new millennial audience requires us to use platforms that influence their purchasing decision, and our digital strategy is crafted to speak to the millennials in their style and language, while giving them the digital experience that they expect.”

Kalyan Jewellers is set to launch its new campaign for this year’s festive season. With major festivals like Dussehra, Durga Pooja and Diwali round the corner, the brand has plans for a full-fledged campaign this festive season. The festive campaign in South India will be driven by regional brand ambassadors Prabhu Ganesan, Akkineni Nagarjuna, Shiva Rajkumar and Manju Warrier. Whereas, outside south India the multi-starrer campaign will feature Kalyan Jewellers’ global brand ambassadors – Amitabh Bachchan and Katrina Kaif, along with celebrities from Gujarat, Maharastra, Punjab and West Bengal such as Wamiqa Gabbi, Kinjal Rajpriya, Pooja Sawant and Ritabhari Chakraborty.

The jewellery brand will be promoting this campaign with a multi-channel approach by conveying the brand message to the relevant audience through various channels. Kalyan Jewellers is gearing up to flex its digital arm once again by rapidly strengthening its digital presence

Courtesy - AOJ



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