Lightbox, the De Beers-owned lab-grown diamond brand that once maintained its products should be limited to “fun fashion” rather than romance, is now selling engagement rings.
Lightbox homepage spotlighted a 2 ct. lab-grown diamond solitaire engagement ring for $2,300 and a 2.5 cts. t.w. halo engagement ring for $3,000. A 1 ct. “finest” (VVS+ clarity, excellent cut, D-F color) solitaire sells on the site for $2,500. All told, Lightbox is selling 15 engagement rings styles—11 with its standard stones, four within its finest range.
“Pieces from the DER [diamond engagement ring] test will be available on the Lightbox website, but it will only be actively promoted in New York, Dallas, and Atlanta through highly targeted digital paid media,” according to the statement. “Lab-grown diamond awareness is high in these three markets, so they offer a good platform to better understand consumer behavior and interest in the category. We anticipate the test will last for around three months.”
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