Pinterest announced a third-party advertising partnership with Amazon, in response to the platform’s reported growth of user engagement with shoppable content.
The Amazon partnership, which is slated to roll out later in this year, marks Pinterest’s first foray into third-party ads. Pinterest says it will bring more brands and relevant products to the platform, along with Amazon’s well-known and user-friendly shopping experience.
“This milestone partnership will add to the great brands already on the platform and provide more comprehensiveness, shoppability, and a best-in-class buying experience for users, along with greater performance for brands and advertisers,” said Bill Ready, CEO of Pinterest, in a statement. “This aligns with our goal of making every Pin shoppable, so that we can enable as many users as possible to bring their dreams to life.”
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