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“The Solitaire Festival of India” by Divine Solitaires



A new paradigm was introduced to solitaire diamond jewellery retail last year by Divine Solitaires with The Solitaire Festival of India, the largest pan India promotion of its kind, for solitaire jewellery ever. Spread across 100+ cities across the length and breadth of India, this unprecedented promotional campaign brought tens of thousands of gifts and prizes for consumers, contributed to greater awareness and gave them a reason to buy solitaire jewellery. More than 180 jewellers, who participated in the festival, reported increased footfalls during the month-long promotion and a large percentage of new customers upgrading from gold or regular diamond jewellery and opting for solitaire jewellery from Divine Solitaires, India’s preeminent brand of exquisite solitaire jewellery.


The promotion had assured gifts on every purchase commensurate to the value of the purchase as well as coupons for one of the 4 weekly Mega Draws and also for Grand Bumper Draw. It was a massive bonanza for the customers and more than 10,000 customers participated in the draws won gifts such as Mahindra XUV 700 SUV, Maruti Suzuki Altos, Apple IPhones, Samsung Refrigerators and Washing Machines, Apple AirPods and many other consumer durables which were on offer. The draws were telecast live on social media, and it generated great enthusiasm among the participants. “I am thrilled to become the winner of Mahindra XUV 700. It was my dream car and TSFI proved to be very lucky for me and I thank Divine Solitaires to fulfill my dream” said an excited Dhara from Jamnagar. Who won a Mahindra XUV 700 in the Bumper Draw.


Our partner jewellers were equally thrilled with the response. “With free gifts and lucky draw prizes, Divine Solitaires’ TSFI has boosted the stakes of solitaires diamond pan India with the month-long festival” said Tejpal Ranka of Ranka Jewellers, Chinchwad, Pune. Vimalbhai of Balkrishna Jewellers was effusive in praise - “TSFI is the biggest event in many years that offers customers big giveaways and many exciting prizes up for grabs in the lucky draws”. As many as 40% of the customers were new to the brand and many had never bought solitaire jewellery before. Many customers, actually more than a fifth, bought multiple items and enjoyed the benefits.


The inaugural edition was an unqualified success and Divine Solitaires is bringing The Solitaire Festival of India back this year. It promises to be even bigger and grander. This year Divine has launched even more designs in its solitaire jewellery portfolio and has also launched 5 unique thematic collections that will appeal to a wide range of customers. Also on offer is the unique Diamond Coin which is perfect for elite gifting or as an asset. The advertising and marketing campaigns will be robust and across media – social, digital, print, OOH and radio. There will be even more assured gifts and more prizes to be won in lucky draws. With many more jewellers joining the festival, including well-known chain stores, the footprint and reach will be even wider and available to more diamond lovers across the country. It is going to be a mega solitaire extravaganza!


TSFI is Back!

· Assured Gifts on every purchase

· Weekly Mega Draws

· Grand Bumper Draw

· 10,000+ Gifts

· 100+ Cities




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