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Tim Schlick appointed CEO of Platinum Guild International

Tim Schlick has been appointed Chief Executive Officer of Platinum Guild International (PGI) after nine years with the organisation. He succeeds long serving CEO Huw Daniels, who retired as of April 4, 2024, transferring full responsibility for PGI to . Schlick at that time.


Having been a valued member of PGI since 2015, Mr. Schlick joined PGI as Chief Strategy Officer, and most recently served as the organisation’s Chief Operating Officer. He is a renowned business strategist and marketing expert and has advised more than 30 Fortune 500 companies on how to create growth through brands and products. He brings with him his experiences from working with DDB China Group, McCann Erickson, and Andersen Consulting. Mr. Schlick will be based in Europe, but is well versed in the Asian jewellery industry, having spent time in the region prior to his relocation to Europe.


Tim Schlick will focus on having PGI continue to create incremental value to its sponsors and trade partners, as well as unlock new opportunities that create demand for platinum and drive global growth.


Benny Oeyen, Executive Head, Market Development, at leading global miner Anglo American, who support PGI via dedicated funding together with Impala Platinum and Northam Platinum, commented, “My congratulations to Tim on his new role and I look forward to continuing to work closely together, as our relationship with Platinum Guild International is fundamental to building and supporting platinum’s growth in the jewellery sector.”


PGI has offices in four markets and are led by Pui P. Poon (China), Hisako Hankinson (Japan), Vaishali Banerjee (India) and Jenny Luker (USA); they will all report to Mr. Schlick. The organisation develops demand for platinum globally, working in partnership with many leading members of the manufacturing and retail industries, as well as through consumer-facing programmes and initiatives.


“I feel excited and honoured to lead Platinum Guild International and work with our teams in the market to help them continue to bring market excellence to life in platinum jewellery,” shared Schlick.

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