Titan Sets Sights on Luxury Jewellery Market with Zoya Brand
Titan, the parent company of India’s dominant jewellery brand Tanishq, is aiming to tap into the luxury segment with its premium brand Zoya. Despite the recent downfall of top Indian luxury jewellers, Titan is confident it can build a successful brand with an international designer touch.
Titan plans to increase Zoya's revenue fivefold to INR 1,000 crore by 2027, and to open six or seven new stores over the next couple of years. With the launch of stores in Houston, Dallas and Chicago in the next 12 months, Zoya will receive more visibility. The brand's target customer base is the late-30s to mid-40s demographic who appreciate quality and luxury.
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